About us

If you're looking for Hawaiiana, a gift for that special someone, or for someone that is hard to shop for, Alice in Hulaland is the place for you. Located in the heart of Paia on Maui's Northshore, Alice in Hulaland has unique products including locally handmade jewelry and soaps, exclusive Alice logo wear, and a great selection of mainland labels for men, women, and children. 


Many familiar faces frequent Alice in Hulaland from Willie Nelson, Woody Harrelson, Owen Wilson, Don Nelson, and Alice Copper. You may even find Steven Tyler picking out a new pair of tribal earrings! 


Come check us out in the store or online!