• Alice Girls Wanted

    Love our shop and labels that we carry in the quaint little town of Paia on Maui's Northshore, then bring by your resume for an opportunity to join the Alice crew!  Experience with customer service is recommended.  Part time and full time positions are available with competitive pay, so come on by and inquire within! We can't wait to show you all about Alice in Hulaland, so take advantage of this great change of pace and join our team!

    Open daily from 9AM-8PM
    19 Baldwin Avenue
    Paia, HI 96779

    See you soon, love in your heart!

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  • Cool down with Alice

    This has been an extremely hot summer for us in Maui...but we are not complaining. Here is one of our favorite things about the summer heat, popsicles! Watermelon is an absolute favorite of the Alice girls lately, here's an easy recipe to create your own refreshing watermelon, heat beating popsicle...enjoy!

    • 5 cups watermelon, pureed (about half of one large watermelon)
    • 5 medium kiwi, peeled and sliced


    1. Place all watermelon in a blender and process until smooth. Place kiwi slice in mold and fill popsicle wells with watermelon juice. Continue layering like that until wells are full. Insert popsicle stick and let freeze until solid. 
    2. **NOTES**(1) If your watermelon is not at its peak and lacking some sweetness, add 1 tablespoon of agave syrup at a time to the mixture until preferred sweetness is reached. The amount of popsicles this recipe yields will vary on the mold used. The mold used in the photo yields sixteen 3oz popsicles. (4) If your popsicle mold does not have a top, cover the top with foil and outline each well with your fingers. Cut a tiny slit in the middle of each well and insert popsicle stick. 

      Yields 16 servings

    Visit for more easy recipes like this one! 

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  • Popular styles now back in stock!

    We have some of your favorite tees and tanks back in stock! Also stay tuned for NEW styles to be added soon! 

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  • Keiki love Alice in Hulaland too!

    Grab a stylin tee for the little one in your heart! 

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  • Calling all Mermaids!

    Every mermaid needs a survival kit for these hot summer days! Our awesome tote bag will carry all of your essentials to beat the heat!  

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  • Everyone needs a poker crew tee!

    Take home a little piece of history from Paia, Maui! There are many legends in this picture including Willie Nelson, Owen Wilson, Woody Harrelson, Don Nelson and Stanton Cohen (owner of Alice in Hulaland)! Exclusively found in store and online at!


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